For this project I reimagined the brand identity for Kennesaw Pediatric, giving their beloved illustrative giraffe a modern refresh while preserving its iconic and familiar charm. The updated giraffe design strikes a perfect balance between honoring the practice’s legacy and presenting a fresh, contemporary look that resonates with today’s families. To complement the refreshed mascot, a custom, hand-drawn typeface was created exclusively for ‘Kennesaw,’ adding a unique and approachable touch to the brand. The new identity reflects Kennesaw Pediatric’s dedication to providing warm, family-focused care while positioning the practice for a bright and lasting future.